Tue 25 & Wed 26 Feb 2014
Head of Strategic Planning, Agency Development, Google
Abigail joined Google nearly 2 years ago to head up the Strategic Planning Practice for the Agency team. She works closely with the advertising and marketing communities to help amplify their strategic and creative efforts in the digital space. While at Google, she has also launched a thought leadership series on human beings deep, emotional relationships with the digital space: Humanizing Digital.
Prior to joining Google, Abigail was Executive Vice President, Strategy Director at Publicis New York, where she directed strategic planning efforts for major new business pitches and provided thought leadership to key global clients, including L’Oreal, Nestlé and Coca-Cola. Before that, Abigail spent 11 years at DDB New York. There, she co-directed the strategic planning department and directed strategic efforts for a range of clients, from PepsiCo and Unilever to Hertz.